Shopify vs Etsy


Anyone looking to start selling online is likely to be torn between Shopify and Etsy. This debate has been on since long, and is more of a battle of selling methods than a battle of platforms. Both Shopify and Etsy offer two totally distinct methods of selling. While Shopify is an e-commerce platform, Etsy is a marketplace. So, a comparison cannot be direct and straightforward, and it is difficult to have an easy answer because a lot depends on which selling method aligns better with a particular person’s business goals. However, there are pros and cons of both Shopify and Etsy and it makes sense to evaluate both of them before choosing the one that will enable you to meet both, your short term and long term goals.

Selling on Marketplace vs Ecommerce website

When deciding between Shopify and Etsy the choice you have to make is between selling on your own e-commerce website or a web store like Etsy. While you may be tempted to choose Etsy for the low prices, but if you are seeking a better control over your listings and looking to provide a tailored shopping experience to your clients, you will obviously like Shopify better. Here is some side by side comparison of Shopify and Etsy on some key parameters to help make this choice simple for you.

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Setting up a store on Shopify is so easy, take advantage of their 14 free trial to see if this is the platform for you!

Pricing model

For anyone who is just beginning to sell online, the price is likely to be an important deciding factor. So, among Etsy and Shopify who has better pricing? At the first look, you will certainly find Shopify more expensive, because you have to pay  monthly subscription fees, which would depend on the plan you choose. On the other hand, there will be no setup cost involved when you choose Etsy, but it may turn out more expensive in the long run because they charge you transaction fees. This means, for every sale you make on Etsy, you share a part of the proceeds with them.

At the moment, Shopify is offering the following plans:


To decide on the plan that will best meet your requirements, you should decide on what functionality is important to you and how many items you want to sell.

For anyone who is just entering an online business, $179 or even $79 a month would seem a lot especially when you cannot predict how much revenue you are going to make. So, you can always decide to start small, and then upgrade as your business grows.

Etsy charges no subscription or membership fee, but they charge two main fees, which include $0.20 per item that is to be listed for 4 months and a 3.5 percent transaction fee on every sale.

If you choose Unlimited plan of Shopify, there are no transaction fees, but with basic or professional plan, you are charged 2 percent and 1 percent transaction fee respectively. However, if you choose to use Shopify’s own payment gateway, there are no transaction fees.

Let us take an example. Assume that you purchase Shopify’s professional plan and you choose Shopify’s own payment gateway. This means, you will pay $79 per month and no transaction fees. On the other hand, if you choose Etsy, you will have to pay both transaction fee of 3.5 percent on your purchases and another $0.20 for each item listed. If you think you will be able to make upwards of $2200 in revenue, you will end up paying $79 plus $0.20 for each item listed. This means, Shopify can prove to be a more viable option in the long run.

Exposure and brand building

If you are planning to take your business online, then chances are that you are not merely experimenting, but you want to leverage the immense power of the web. If you want to establish yourself for the long run, then it is best to have your own store. While many people contend that Etsy receives more traffic, and chances of your product getting noticed are higher, but so are the chances of it getting lost in the crowd.

Brand building could be a long and tiring task, but it comes with huge benefits. Building traffic also takes a lot of effort, but once you achieve a steady stream of visitors and buyers, you only grow over the time

Control over listings

When you are presenting your product to thousands of customers, you sure need to have control over the listings. With Etsy, you are just limited to text and pictures. All you can do is add whatever you want about the item in the “item details” section.

On the other hand, Shopify gives you complete control over your listings. You can make your website and product pages look the way you want them to. With its user friendly interface, you can easily give desireable look to your online store. Shopify has innumerable templates so you can simply choose the template and customize it the way you like. You can easily find a template that meets your eye and suits your store’s personality.

In short, when it comes to control over listings, Shopify is a clear winner.

Choice of payment gateway payment

With Etsy, you get option of just two payment gateways. One is their own payment gateway called Direct checkout and the other is PayPal. Shopify on the other hand offers many more options to merchant. Some of the most popular payment gateways in the United States are supported by Shopify including, Amazon Payments, Pay Junction, Plug’n Pay, PayPal Payments Pro, World Pay and many more.

So, on this parameter Shopify emerges a winner.

Start your14 day free trial

Setting up a store on Shopify is so easy, take advantage of their 14 free trial to see if this is the platform for you!

Customer service

For anyone who is new to the world of online selling, support would be an important parameter when choosing a selling partner. Shopify offers 24/7 customer support on email, phone and live chat to all users. The best part is that customer support is included in the monthly fee, and users are not required to pay anything extra to enjoy round-the-clock customer support.

This is a massive benefit to any e-retailer as they can get the support they need, at any time from any corner of the world. Remember, when you go online with your business, your e-store would be open all day and night long, so you may need support at any hour to ensure undisrupted user experience. Having 24X7 support gives you comfort and confidence that any potential issues would be handled in a timely and efficient manner keeping service disruptions to the minimum.

In the US, Etsy provides phone support 7 days a week from Monday to Friday 8 a.m. to 8 p.m., and Saturday and Sunday 10 a.m. to 6 p.m. Eastern US time.

If support is important to you, Shopify has an upper hand over Etsy

Ease of selling

For beginners, selling on Etsy would seem much easier, because all they need to do is set up an account, list their products and start selling. On the other hand, with Shopify you have set up a website and product pages. While this may seem tough compared to setting up an account on Etsy, but it is much simpler than you imagine. Shopify offers an extremely user friendly interface and setting up a store is a breeze.

Added functionality by way of apps

Today, customers demand much more than just a good product. They expect a seamless, efficient and enjoyable shopping experience. On Shopify, there are myriad of apps available that can truly enhance the shopping experience, and in this regard, Etsy is nowhere even close to Shopify.

Shopify has an amazing app store that has numerous third party and Shopify made apps, many of which are free. There are apps that let you sell your products on Facebook page or delight your customers by rewarding their referrals, purchases or signups, and many more

Shopify vs Etsy: Which one is better?

On nearly all the parameters that we have discussed, Shopify emerges a winner. It is a perfect platform for those who are looking to set up their own web store in a convenient and efficient manner. Although for a beginner, setting up a website may seem like a daunting task, but thanks to its user-friendly interface you can have your store up and running in a matter of minutes. The best part? The store would have a unique look and feel, and you can make it look and work the way you want.

On the other hand, Etsy could be a good place to simply start and experiment with your products online, however, if you are serious about your online venture and want to get the best from your online presence, Shopify is the way to go. Read our Shopify review for more information. 

Start your14 day free trial

Setting up a store on Shopify is so easy, take advantage of their 14 free trial to see if this is the platform for you!

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Shopify Review 2016

Shopify Review 2016

Shopify is a web-based e-commerce shopping cart that gives business owners the ability to sell their goods online. It is a dynamic and intuitively designed e-commerce software solution. It lets business owners create their own online store, pick their own design, customize it to suit their brand, add products, adjust shipping and tax settings, manage customers and orders, generate sales reports, and much more.

Before we go into this Shopify review, it's important to understand the future of e-commerce. According to Statista, the future of online e-commerce has a bright future. It's a very good time to get your online store up and running and start building a brand for the future. 


As you can see from the image above, the future looks healthy for e-commerce with good growth to 2020. With revenue in the "eCommerce" market amounts to mUSD 1,035,028.7 in 2015 and heading towards mUSD 1,771, 943 by 2020. 


​User growth is also set to grow between now and 2020. From the data, it's clear that getting your e-commerce store up and running today could benefit you in the future. 

Shopify Review

Shopify is a feature rich sales register that is perfect for both small and big online retailers. The beauty of this platform is that business owners do not have to spend any time or effort maintaining their servers, as the software sits on Shopify servers. Here is a detailed Shopify review.


Shopify is a company based in Ontario, Canada that started operations in 2005. Today, over 150,000 online stores are powered by Shopify, and more are adding up every day. Some of the most amazing online stores including faucet Face, Tattly, Petit Paper, Good as Gold, Flat Spot, and many more have been created using Shopify.

The Original Shopify software was developed by three friends Tobias Lütke, Scott Lake, and Daniel Welnand in response to the ongoing need for an easy-to-use shopping cart in the market.

The first release of the Shopify software was pretty good, and well appreciated, however, it was the second version released in 2013 that had far more merchant-friendly features, a cleaner backend, and was more robust. There were several bright spots in the new version including the better filter and search functionality in admin, a live Theme editor, ability to issue partial funds, and more advanced analytics and reporting tools.

Today, Shopify enjoys the reputation of being one of the best shopping cart platforms available on the web.

Setting Up an eCommerce Store with Shopify: Ease of use

With Shopify, setting up an online store is a breeze. However, before you actually jump on the bandwagon, you must know what makes Shopify your best choice.

1. You can get your store up and running even if you are not a designer or coding wizard. The software handles the coding part, and you get over 100 professionally designed themes to make your store stand out from the crowd.

2. Shopify offers easy scalability. Even you plan to list a huge portfolio of products on your eCommerce site, you can go for the top end package that involves no transaction fee and you can add as many products as you wish.

3. Another beautiful thing about Shopify is that it lets you add apps to the eCommerce store. You can add customer reviews, live chat, and various other paid and free apps.

4. Shipping becomes extremely easy to manage with Shopify as you get the option of fixed priced shipping or weight-based shipping.

Although there are no free packages, Shopify offers 14 day trial. Here are the few steps you need to take to complete Shopify setup:

Start your 14-day free trial

Setting up a store on Shopify is so easy, take advantage of their 14 free trail to see if this is the platform for you!

1. Sign up to Shopify

Visit the homepage and go to the sign up form, enter your details, and click on Create your store now. You will have to choose a unique store name. Next, they will ask for a few more details such as name, address, and if you have any products to sell or not. Once the sign up is complete, you will receive a mail from Shopify confirming that your store is setup, and a link to store’s admin page. You also get a dashboard to set up your store


2. Pick the right theme, and jazz up your store

At a later stage, if you ever feel that the theme in not right for your store, you can always change it. You can also customise the theme by choosing your own colors and fonts. Just go to theme settings to make changes


3. Add products to your store

Now that your shelves are ready, it is time to stock them up! Adding products in your Shopify theme is easier than you can even imagine. Just visit the Products tab on the left, and click on add a product button.


The next important step after you have added the product is to add product details. For each product that you add to your eCommerce store, you will need to enter details such as the product name, product description, product image, the vendor, type of product, and price.

Shopify lets you specify a variety of other details such as taxes, shipping address, and product weight in case you have to charge shipping by weight. You can even enter SEO information to help customers find your products easily on the web.

With Shopify, you even get to enter more advanced information that can help to organise your products efficiently. The optional information you can enter includes Barcode, SKU, and compare at price. These options come in really handy if you intend selling a wide variety of products through your store.


After you have entered all the relevant product details, just click on the Save button, and the product listing would be complete.

4. Launch your Shopify store

Now you have the theme and products, the next step is to launch the store but not before you provide the details such as:

  • Payment methods you will accept
  • Local tax rate
  • Shipping rate

You can enter these details by clicking on the Settings button. You will also be required to provide your credit card detail, and Shopify would start billing you 2 weeks after you have created your account.

With these simple steps your store would be ready to reach out to the digital world, and will open up a world of opportunities for you.

Packages and Pricing

Start your 14-day free trial

Setting up a store on Shopify is so easy, take advantage of their 14 free trail to see if this is the platform for you!

Shopify offers various packages, and you get to choose the one that best meets your requirements. Here are the different packages available, and what you get in each of them:

http:/Package: Basic
Price: $29/month Sign up for a free trail 
What you get:

  • 5GB File Storage 
  • Unlimited Products
  • 0% Transaction Fees
  • Shopify Mobile 
  • Discount Code Engine 
  • Fraud Analysis Tool
  • Professional Reports 
  • Gift Cards
  • 24/7 Support

Package: Unlimited
Price: $179/month - Sign up here
What you get:

  • Unlimited File Storage 
  • Unlimited Products
  • 0% Transaction Fees
  • Shopify Mobile 
  • Discount Code Engine 
  • Fraud Analysis Tool
  • Professional Reports 
  • Gift Cards
  • Abandoned Cart Recovery
  • Real-time Carrier -Shipping 
  • Advanced Report Builder 
  • 24/7 Support

Features at a glance

To begin with, Shopify a great online store for both beginners and professionals, and irrespective of the size of store, it makes a good choice. It has all the tools that that help create a successful store, and the website builder and blog are also quite useful.


Here are some key features of Shopify that we think make it a great shopping cart solution:

Basic features

Shopify has some great functions. It lets you make an effective product presentation by way of picture gallery, zoom function and even videos. You also get to add a wide variety of product variants, and Shopify can create up to 100 combinations, which is incredible.

The cart function is also quite efficient, and the “Abandoned cart recovery” feature that comes with the Professional plan deserves a special mention here. It is a highly functional feature that sends an email reminder to the customers to complete their purchase.


You can also assign Stock Keeping Unit numbers to each of the articles, which can make your store extremely organised. Shopify themes are optimised for tablets and smartphones and are fully responsible. You can even get Android and iPhone apps to manage your eCommerce store on the go.


Shopify offers a robust and highly functional, feature-rich backend that helps you manage your eCommerce store effectively. It provides superb article management. All the items in your stock are tracked by Shopify and you can choose to receive automatic notifications. It lets you manage both your offline and online inventory effectively, and you can even take offline payments.


Another important feature that you get with Shopify backend is customisable e-mail for order confirmation. You can even import product data to and from CSV, eBay, Magento, and WordPress, and export to CSV file. You can also export order data to CSV files.

With the professional plan, you get eCommerce analysis tools such as order reports, product reports, and others. Shopify lets you integrate Google Analytics as well.

Payment, Shipping, Checkout

Shopify is certainly among the top platforms in terms of the payment options it offers. It allows credit card payment through more than 70 processors. It even allows manual payment methods, PayPal, and BitPay. Shopify has its own payment gateway as well, and if you choose to use that you will have to pay no transaction fee irrespective of the plan you have chosen. However, this payment gateway is available for users in select nations only.


Shopify allows the sale of digital products as well. If you are an app or software developer, Shopify can help you take your product to the online audience. It lets you limit the number of downloads and specify the time of availability, which makes things much simple for you. The apps are delivered via email.

It offers SSL encryption at no additional cost. All payment transactions and customer data are encrypted using SSL, so you can assure your clients that their information is totally safe. This helps build trust, and eventually increase sales.

Visitors to the Shopify stores get an option of either checking out as a guest, or they can create their own login. This gives the customer the option of speedy login in case they want to make a quick purchase, and for repeated purchases they can always create an account.

Coupons are an important marketing tool, and Shopify offers percentage, free shipping and fixed price coupon codes that let businesses reward their customer and promote their business. You get to set an expiry date, and maximum usage amount on the coupon codes. It offers excellent shipping cost settings and tax settings as well.


  • 14 Day Free Trail 
  • Excellent Customer Service
  • Easy to setup and use
  • Amazing free themes 
  • App store
  • Built in email tools


  • Advanced features are only with the highest package

Shopify Review Conclusion

After reading this comprehensive Shopify review, you would have realised that it offers businesses everything they require to sell their products online. It is flexible and extremely easy to use platform that lets you expand features with add-ons and third party apps. It is competitively priced and the templates are strong. Its amazing point of sales options sets it apart from the rest. The fact that they have 150,000 active stores online says it all.

Start your 14-day free trial

Setting up a store on Shopify is so easy, take advantage of their 14 free trail to see if this is the platform for you!

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Best Shopify Apps 2016

Shopify has emerged as a powerful ecommerce website solution that allows people to sell online by providing everything they need to create a great online store. It was launched in June 2006, and in the past 9 years it has become one of the most popular and widely used ecommerce platforms, because of regular feature updates, quality customer support and tonnes of great themes. The most amazing thing about Shopify is that it can be integrated with different apps to improve its functionality.

When setting up your ecommerce store your primary objective is to optimise it to your business objectives. Considering this, Shopify offers a collection of apps or plugins in its app store. These apps enhance the store’s functionality and automate the processes to help your business grow. Shopify’s apps store offers 500 different apps to choose from. To help you choose some of the best from the lot, we did some research and made a list for you. These are the best Shopify apps that that are used by some of the most successful stores, are easy to use and provide great support.

Store Locator (Free – $59.99)

App | Demo


Many customers visit the website not to make a purchase but to find the nearest physical store that they can visit to buy a particular product. To ensure that all such customers are able to find the nearest store you can use this amazing app called Store Locator. It works just like Google maps, and you can pin different store locations to the map so that customers can easily locate a store. You can even add driver instructions and search filters to make it even more user-friendly. This app enjoys good customer reviews and you don’t need to pay anything to use this app. However, if you have a large network of physical stores then you would need to pay for the app, and the price you pay depends on the number of stores you intend to pin on the map.

Chimpified (Free)



If you have heard of Mailchimp, the popular email management software, then you would certainly find Chimpified familiar. It integrates your Shopify store with your Mailchimp account and allows you to target email campaigns to your customers. Actually, Chimpified does much more than just enabling you to send emails to customers, it asks customers to sign up to the emailing list and also automatically syncs the contacts to the Mailchimp account. It also enables you to create that perfect email for your customers with all the templates and segment targeting. Using targeted emails, you can achieve a variety of benefits such as announcing promotional campaigns and encouraging customers to share reviews.

Product Upsell ($9.99 – $59.99 / month)

App | Demo


There are various marketing strategies that a business owner can employ to increase the order value. Up selling and cross selling are two such strategies. Up selling is when you recommend an upgraded and more expensive version of the product that customer has chosen to buy, and cross selling is recommending other products that the customer may want to buy in addition to the product that they have already selected for purchase

With Product Upsell, you can up sell and cross sell with ease. Product Upsell is an app that slows you to configure the products that you want to advertise in relation to other products that they have shortlisted for purchase. You can use Product Upsell to promote discounts such as buy one get one

Price starts at $9.99 a month, but a 30 day trial is also available and the app developer claims that in the 30 day trial businesses can make enough money to cover the cost of this app for a full year.

Back in Stock ($19-$59)



How many times have you visited an online store just to find that the product that you like is out of stock? If you don’t want your customer to feel the same inconvenience, then Back in Stock is a must have app for your Shopify store. It lets the customers sign up for an email that alerts them once the item they want to order is back in stock. The moment the product is back in stock, the customers receive an alert email with a Buy button. This not just keeps your customers happy and satisfied and increases your sales, but also leaves a good impression about the store.

It also tells the store owners about the items their customers want to buy and the items that are most in demand. The Back in Stock dashboard is easy to use and you can generate daily and weekly reports on the items that are in demand and the quantities you need to order.

Plug in SEO (Free)



Even after you have set up a great store and stocked up on some amazing items, you may find it difficult to get a regular stream of organic customers. This is where Search Engine Optimisation can be of great help. However, for a store owner with no knowledge of SEO it can become very difficult.

With Plug in SEO you can take benefit of SEO to get customers for your Shopify store. The app tells you what you need to change in store, and the recommendations are tailored for your store. This app helps identify problems that are worth spending time and money on. It is easy to use and you can simply install the app and it will automatically and regularly check and give you instant recommendations.

S Loyalty ($19.99 – $99.99 / month)



Loyalty programs are the best way to generate customer loyalty. A simple incentive such as a discount on repeat purchase can go a long way in promoting sales. For creating loyalty programs for your Shopify store, we recommend S Loyalty.

It is an app that lets you create a loyalty program wherein the customer gets rewarded for making a repeat purchase using discount codes. In addition to rewarding customers for making repeat purchases, S Loalty also helps you set up rewards for customers who follow your online store. There are various ways in which S Loyalty helps you reward your customers. You can offer rewards in the form of coupons, vouchers, free gifts and discounts. The admin panel is easy to use and you can easily manage the loyalty programs and measure their performance.

The packages start at $9.99 and they offer a 14 day trial as well.

Social Login (Free – $9.00 / month)



Social Login is a Shopify app that lets you gather customer information without troubling them with a lengthy login process. If you force the customer to register and fill in their details before they make a purchase, you can end up annoying them, and they may choose another store where checkout is quick and hassle free. To overcome this problem, you can simply ask the customers to login using their social media accounts. Social Login lets you do just that.

It gives business owners access to permission based data such as names and email ids of customers. Armed with this information, merchants can offer a more personalised shopping experience to customer and it can lead to better conversion rates. Social Login is compatible with a variety of social media services such as Facebook Login, Google+ Login, Instagram, Yahoo! Login, LinkedIn Login, Twitter Login, Amazon, QQ, Microsoft Live Login, and Weibo.

Social Login is priced at $9 a month, which makes it pretty affordable even to small businesses and start-ups. They offer a 7 day trial as well.

Vantage (Free)



Measuring the performance of your online store is a crucial step that can help you identify problems well in time and enable you to plan corrective action. Vantage is a dashboard that helps you monitor the performance of your store. It helps build and optimize email and Facebook campaigns for you.

It includes metrics such as top selling products, year to date revenue, gender breakdown, and much more. It automatically identifies opportunities and help increase profits. It automatically performs analysis and saves merchants over 40 work hours every months.

Vantage offers a variety of benefits to online merchants including: enabling more data driven action, leaving them with more time to focus on running their business, increased revenue. However, to make the best of Vantage, you should have a minimum of 500 orders.

Olark live chat + CartSaver ($0-243)



With Olark live chat you can directly talk to your customers while they browse your online store. It helps you make more money as you can communicate better with your customers, and intervene before they abandon the carts. You can enhance their shopping experience through personalised one on one communication. You can solve their queries instantly helping them make a better purchase decision. It lets you provide better customer support. This app is extremely easy to set up and integrates seamlessly with both CRMS and web authoring tools.

According to the developer, the customers are 3 times more likely to return to the online store when you leave a great impression using the CartSaver. It is the tool that gives real time cart balances and critical information about customers instantly. You will find Olark on the Shopify homepage as well.

It lets you watch who is shopping at your store, and allows you to chat from anywhere. You can get the entire team to communicate with the customers, solving their queries, upselling, cross selling and turning them into loyal customers. It slows complete customisation including colors, themes, CSS and languages.


AppClick to replace anchor text 


Customer reviews are a powerful tool that helps build trust and promote your business. With verified reviews you can boost the confidence of your customers and help them decide whether or not they should purchase your product.

Yopto is a Shopify app that lets you automatically send review request mails to customers and allow them to leave a review from their email inbox. These verified reviews help het highly qualified traffic and generate more sales. Close to 100,000 Shopify stores use Yopto to generate verified reviews.

This app sends an email to the client at a carefully calculated time after the purchase email is sent so as to ensure that the customer gets the mail when he/she is most likely to leave a review. The customers can leave a review in the email body only.

You can display the reviews on the product pages or at any other page on the site using the Yopto’s fully customisable widgets. It turns visitors into paying customers. The app is optimised for mobile, which means, customers can leave a review even through their mobile devices. The best part is that the app is absolutely free.

Live Web Insights ( Free)



For an online store to be successful, it is extremely important to make continual improvements in order to provide a great shopping experience to the customers. To achieve this, it is important to learn more about the customers and understand their habits and the way they interact with your ecommerce website. A simple way to achieve this is using Live Web Insights, which is an analytical app for Shopify.

It allows you to track your site’s visitors in real time. With Live Web Insights you can see who is browsing your site, the pages they are viewing and the products they are purchasing. It also tells you the pages on your site where the visitors are dropping off giving you the ability to improve upon pages that are affecting conversion rates. It helps make improvements that can improve user experience considerably.

These are just few of the popular apps available for Shopify, and there are others as well that are really great in terms of the functionality they add to the store and the way they enhance user experience. The 11 Shopify apps that we have reviewed are a must-have in order to get the performance from your Shopify stores.

  • last month

Volusion Vs. Shopify 2016

Whether you are an independent artist busy making and selling home décor items or an aspiring e-retailer, chances are that you have no experience whatsoever in web design and development. However, considering the ever-growing popularity of e-commerce, you cannot lag behind simply because you have no technical knowledge.

Although launching an e-commerce store can be a big headache for a non-tech savvy and inexperienced user, but with professional help you can easily sail through. Those who are ready to try it out themselves can make use of one of the DIY website builders to create their dream webstore. If you too are considering the DIY approach, there are 4-5 major options available in the market, and among them, Shopify and Volusion lead the game.

Both, Shopify and Volusion offer an out of the box shopping platform complete with all advanced e-commerce features, hundreds of beautiful templates and mobile commerce solutions. At the first look of it, you may feel that they have a lot in common, but there are several key differences that must be considered when making a choice. So, let us explore these differences in our Volusion vs. Shopify comparison. The most important differences between Volusion and Shopify lie in the design, price of services, complimentary services and their experience in developing e-commerce solutions. Here is a detailed comparison between the two platforms.

Ease of Use

As far as the ease of use is concerned, both the platforms rank equal. They are both easy to pick up and both offer good onboarding help through articles, on-screen walkthroughs and videos. Volusion offers out of the box Facebook and Twitter integrations, quick access to help and one page checkout features. While these features are great, those with no technical experience may find it a little difficult to navigate the system. However, as far as the day to day operation of the system is concerned, they are both on equal footing.

In the nutshell, anyone who has no experience building ecommerce stores will feel comfortable getting started on either of the platforms. Both Volusion and Shopify are well-established market players and they owe a large part of their success to the user friendly experience they offer to the first time e-retailers.


For ease of understanding, we will do a side by side comparison of the key features of these ecommerce platforms.

Basic store functionality: Both Volusion and Shopify provide basic store functionalities that are powerful yet easy to setup, use and maintain.

Payment gateway options: Volusion supports only 30+ payment gateways, while Shopify supports as many as 70 payment gateways. So, Shopify enjoys a clear edge when it comes to payment gateway options. We will discuss these options in detail in a little while.

Inventory management: If we consider the starter plan, both Shopify and Volusion have priced it at $14 per month. However, the difference lies in what you get in this price. Shopify’s starter plan restricts you to a maximum of 25 store items, while Volusion’s starter plan allows as many as 100 store items. However, when it comes to other plans, Shopify lets you add unlimited items to the store, while Volusion has a tiered structure wherein it allows unlimited products on only their top plan, which is priced at $135 per month.

Shipping charges calculation: This is an important and the most basic feature for any ecommerce store. Both Volusion and Shopify offer powerful and flexible options for calculating shipping charges.

Discounts and coupons: Volusion allows discount creation and offers calculation functionalities with all its plans. However, Shopify does not offer discounts and coupons feature on its starter plan.

Start your 14 free Shopify trail

Setting up a store on Shopify is so easy, take advantage of their 14 free trail to see if this is the platform for you!

Themes and templates: Both Volusion and Shopify offer a good collection of themes and templates that let you personalize your e-commerce store and give it a look and feel of your choice. Shopify offers fewer free themes compared to Volusion, but if you are looking for more contemporary themes, then you will certainly find Shopify better. Both Volusion and Shopify offer a variety of premium themes with a starting price of $80. These days, it is extremely important to have a responsive web design, which means, the web pages should render equally well on all devices including desktop computers, laptops, smartphones and mobile phones. The good news is that both, Volusion and Shopify offer a variety of responsive design templates paid and well as free. We will talk about themes in detail in a while.

Apps and other Add-ons: Shopify offers more than 100 apps and add-ons that you can use to enhance the functionality of your e-commerce store. Here, Volusion is at a slight disadvantage, because it offers fewer apps and add-ons. There are a number of free and paid apps and add-ons available for both Volusion and Shopify.

Customization capabilities: When it comes to building a successful online store, customization is essential to make it stand out of the crowd. Both Volusion and Shopify offer robust customization capabilities through an advanced interface. This interface allows users to edit the HTML/CSS code and gives complete control over the design and appearance of your online store. If we compare both platforms, Shopify provides an easy to use, menu-driven method to change the basic store attributes such as fonts and colors, and on the other hand, with Volusion you can customize your theme only by editing the HTML/CSS code, which only a professional can do.

Multi-lingual capabilities: Volusion offers better inbuilt multi-lingual support compared to Shopify. However, it does not offer the custom coding capabilities under a simple mode, but only under the raw code edit mode that requires high-level HTML/CSS coding skills. On the other hand, Shopify does not offer direct multi-lingual capabilities, and to create fully multi-lingual stores you need to use third party, paid apps. Another way that you can create a multi-lingual store with Shopify is to custom code the template or theme with a simple/advanced level interface. Also, Shopify offers multi-lingual capability as an inbuilt feature on the checkout pages.

Start your 14 free Shopify trail

Setting up a store on Shopify is so easy, take advantage of their 14 free trail to see if this is the platform for you!

Blogging functionality and SEO features: Both Volusion and Shopify offer integrated blogging functionality. While Shopify has been offering this feature since long, Volusion has introduced it only recently. Also, both platforms offer a broad range of SEO capabilities to help business owners generate more organic traffic for their ecommerce store via search engines. However, Shopify offers more powerful SEO features and benefits compared to those offered by Volusion.


When it comes to marketing features, Volusion vs. Shopify game gets pretty tough. Here is how.

Search engine marketing

If you are looking for some great SEO capabilities, then Shopify offers pretty much everything you will ever need. Most of the SEO areas such as meta descriptions to title tags are editable and image files come with customizable file names and image alt tags. It also offers canonical URL tags to prevent duplicate content. On the other hand, even Volusion has in-built SEO capabilities, but it does not offer as many options as Shopify does. On their product page, there are fields such as URL text, photo alt tag, meta tag description, and a few others. While there is not a huge difference when it comes to SEO, but in Shopify, settings are easier to locate.

Social Media

The primary social media integrations available with Volusion are Amazon, eBay, and Facebook. It also lets you place sharing buttons right on your web page to allow people to directly like, tweet or pin about the products. It also allows you to connect your online store directly to Twitter or Facebook for promotions or announcements. Volusion also lets you manage YouTube videos. On the other hand, Shopify lags behind badly when it comes to built-in social media tools. It lets you sell products through social media platforms such as Pinterest and Facebook, but it lacks Amazon and eBay integration, and support for quick social buttons. It does give you the freedom to choose your own app for social media solutions.


Shopify offers email newsletter functionality, although it is not the quickest setup. It lets you create a standard page that you can use to collect email addresses. You can integrate it with other email management solutions such as MailChimp. In case you find the newsletter feature too rudimentary, you can install one of the email apps. On the other hand, Volusion offers much better newsletter support compared to Shopify as the system is built into its backend. It lets you create and test the newsletters without having to open a separate program. It also offers features to track ROI to test effectiveness of mails. Volusion also offers the capability to segment users and make a professional form to capture emails and store them in the database.

Built-in promotion options

Shopify’s app store offers a variety of promotion tools. However, you also get access to promotional tools such as discount codes and gift cards depending on the plan you have purchased. Volusion on the other hand, has an amazing daily deals tool. It also allows you to offer customer loyalty plans, discount coupons and batch order processing that encourages people to buy more.

Other selling channels

Volusion allows you to setup the Google Merchant Center integration, however, it is not a simple solution and takes a bit of experience. It also offers support to sell on Facebook, Amazon and eBay. With Shopify also, you can sync your product data feed through the Google Merchant Center. It also allows you to sell on Facebook, but unlike the case of Volusion, Amazon and eBay are no supported, but you can install a third party app for this task.

Technical support and customer service

Both Volusion and Shopify offer a number of ways to contact customer support. Volusion offers round the clock support via phone, chat or mail for all plans except for the starter package, with which you get online support. Volusion also assures that users can get in touch with a knowledgeable, friendly support executive in less than 5 minutes.

Shopify also offers great customer service including 24/7 phone support. The users can access answers to their questions via different channels such as phone, email, live chat and other online resources such as discussion forum and wiki. Shopify also has an ecommerce University and a blog, which are both super helpful for the users. Shopify team can also be contacted via Twitter and Facebook.

Payment Processing

As discussed earlier, Shopify supports more than 70 payment gateways and works with a variety of payment processors. They also launched an in house processor called Shopify payments in 2013. With entry plans, you can to pay 2.9 percent and $0.30 per transaction. The professional and unlimited customers plans qualify for reduced rates i.e. 2.6 percent and $0.30 and 2.4 percent and $0.30 respectively.

Users that sign up for the program do not have to pay transaction fees.

Volusion is not compatible with as many processors as Shopify, but it integrates with a number of domestic and international payment gateways. Volusion also offers a credit card processor. The merchant services charges 2.15 percent per transaction, and another $3.41 as PCI compliance fee. Users have to purchase their own SSL certificate, which means an added expenditure of $89 per year. The fee structure of Shopify is more straightforward and it has a broader set of integrations compared to Volusion, which means, it is a clear winner as far as payment processing is concerned.

Web Design

In the recent years, Shopify has completely redone its backend and has included a live theme editor that gives users, the ability to customize templates with ease. It offers eye catching skins and elegant templates that are hard to beat. Most importantly, Shopify offers more than 130 responsive templates that make sure that your online store looks great from any device. In comparison, Volusion offers only 23 responsive templates. However, Volusion offers a reasonable number of themes to choose from, but, the skins lag behind those of Shopify in terms of overall design, page flow and font usage. While both Volusion and Shopify have file editor that gives access to raw code, the Shopify’s backend admin is more intuitive and flexible than that of Volusion.

Add ons and integrations

Shopify offers an amazing number of integrations including myriad free and fee based social media and accounting plugins and free to download mobile apps. Compared to this, Volusion’s app marketplace has few add-ons even though it has been around for more than 16 years. The most important plugs-ins that you will find on Volusion are Mailchimp and Quickbooks, but it leaves a lot to be desired. So, when it comes to add ons and integrations, Shopify takes the lead.


Setup fees: Neither Shopify, nor Volusion charges any setup fees. Both offer a free, 14-day trial that allows users to test and evaluate the features and functionality of the platforms.

Monthly fees: Shopify offers four plans with monthly fees ranging from $14 for the basic plan to $179 for unlimited plan. However, those who do not want to start small without an online store can go for the lite plan at $9.

  • Lite: $9 (no online store)
  • Starter Plan : $ 14
  • Basic Plan : $ 29
  • Professional Plan : $79
  • Unlimited Plan : $179

Shopify also offers a 14-day free trial.

Volusion also offers four plans, with monthly fees ranging from $15 to $135, as listed below:

  • Mini Plan : $15
  • Plus Plan : $35
  • Pro Plan : $75
  • Premium Plan : $135

Like Shopify, Volusion also offers a free, 14 day trial.

Transaction fees: If you use the Shopify payment gateway, then no additional transaction fee is charged. However, in case of other payment methods or gateways they have a tiered fee structure:

  • Starter Plan : 2%
  • Basic Plan : 1%
  • Professional Plan : 1%
  • Unlimited Plan : 0%

Volusion does not charge any transaction fee on any of its plan. However, the payment gateway provider’s transaction fee would be applicable for both platforms.

Bandwidth charges: None of the two platforms charge any bandwidth usage fee.

Template/Theme price: Both Volusion and Shopify offer a number of paid as well as free themes. On both platforms, the premium themes start at $80.

Volusion vs Shopify: Final Verdict

Both Volusion and Shopify are great platforms, and the decision to choose the best among them is a difficult one. However, considering the fact that Shopify fared better on most of the parameters that we considered, we have to hand it to Shopify. This does not mean there are any issues with Volusion or it is any less. Both Volusion and Shopify have earned the reputation of being the most advanced web-based carts available in the market. However, the fee structure, features, and beautiful themes and templates make Shopify a winner.

Start your 14 free Shopify trail

Setting up a store on Shopify is so easy, take advantage of their 14 free trail to see if this is the platform for you!

We recommend that you take a free trial of both the platforms, and then make a decision. When it comes to choosing between two highly reputed platforms, it is best to try them hands-on and then consider your personal preferences to make a choice.

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